International Market Analysis

The East Asian markets: These markets include P.R.C, Japan, and South Korea. In these markets, customers follow Japanese styles. For baby diapers, the features of this style are thin, soft, breathable, and high absorption. The manufacturers always use the SAP core inside the baby diapers and baby pants, especially in China market. For adult diapers, customers like the SAP and pulp core light products. For sanitary napkins, customers choose ultra-thin products such as the Sofy brand. Woman's menstrual pants are Chinese characterized products and these items sell well in the Chinese domestic market.

Southeast Asia markets: There are 11 countries in this market and with the economic growth, most of the customers follow the Japanese style products so Unicharm, Kao&Merries, and Goon have strong sales performance in this area.

South Asia markets: In this area, India and Pakistan have a large population so the demands are high for such disposable hygiene products. Customers are sensitive to the prices. We have developed a series of disposable products at low prices to meet the customers' requirements.

Middle East markets: This area is the traditional market of disposable hygiene products with SAP and Pulp core inside. Customers prefer thick and heavy absorbent diapers.

Africa markets: There is a large population in this area. More than 20 years ago, P&G introduced Pampers brand baby diapers and Always sanitary napkins into this market to help local customers to establish the habits of consuming diapers and sanitary napkins. Every year, the African companies imported plenty of such goods from China and the features of disposable hygiene products are thick, economical.

European&American markets

In these countries, there exist very strong brands. In the USA, there are "Pampers" and "Huggies" brands for baby diapers and baby pants, "Poise", "Always", "Tena", "Kotex" "Whisper" brands for female hygiene products and "Depend", "Tena" brands adult incontinence products. This is a very important style in this industry. The features of this style of products are thick, with emphasis on the safety of raw materials. These famous brands take large marketing rate in these countries.

Latin American markets

During this area, customers mainly follow the American styles and due to the large population here, many companies import such goods from China every year.

Australia & New Zealand

In these countries, Huggies, Pampers brand baby diapers products are very strong. For adult incontinence products, customers like Depend styles diapers with features of thick, high absorption, etc.